Friday, March 9, 2018

SET SAIL: EXPLORING YOURSELF





Vocalist of SAVE THE DYING HOPE/FRAGMENTS


“I’m Niko Cezar, I am a freelance multimedia artist (not the bullshit multimedia artist seen on local tv) also a musician at some point.”



How was life growing up?

“My Life growing up is just the same as other people we experience ups & downs through our school and personal lives.” 



When did you first begin to witness you had creative talents?

“I don’t know to be honest. I was just trying to  do what my “inspirations” are doing whether it’s graphic design or photography, I’d never thought that I would be where I am right now back then.”



How did the name SET SAIL come about?



“The name set sail has no meaning at first. It’s just a word. But time passed and I’m slowly learning and growing from experiences for me set sail is “sailing” or exploring, exploring yourself, your potentials and discovering new things.” 



Why did you decide to choose making clothes your medium of choice?

“This started when I first discovered nick automatic back when I was in high school, they have the best branding identity and cool gore-y/cartoon-y designs which I loved back then. I said to myself that I will take up fine arts or multimedia arts to learn more about designing and using software and branding that pretty much started everything up.” 



With starting a brand, there’s always adversity you face in the beginning. What difficulties have you faced so far?

“Production delays are the worst. 80% of the problems that set sail encounters is from the production of our shirts.” 



There are a lot of brands out right now. How do you look to set yourself apart from them?

“We’re not that different. I think the brand is pretty much diverse because we don’t constrict our market to a certain types of people, we wanna be the brand that everyone will wear that they would look cool or proud when they're wearing our brand.” 



Your latest collection, what inspired this concept?



“The latest collection is a mixture of grungy, traditional art and photography. It inspires from band merch, tour shirts, photography, and death metal aesthetics.” 



What could we be expecting from SET SAIL as the rest of the year rolls out?

“Expect a lot of shirts ahaha. Jk. We’re releasing shorts, tie dye shirts, windbreakers and hoodies this year.” 



As a company, where do you see SET SAIL going?

“Set sail is currently sailing as of now. We’re sailing smooth and well never stop sailing.
We will get better in producing high quality and authentic products that everyone would wear and enjoy”



What you’ve learned over the years with SET SAIL?

“A lot but committing to this brand is a lot of work. So I guess my passion and my commitment to this brand is what I’ve learned along the way and  I’ve also learned and got better in designing because of set sail.” 



When it’s all said and done how would you like to be remembered?

“I want people to remember the brand’s legacy.”







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